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Author	Gelder, Sicco Van
Title	Global brand strategy : unlocking brand potential across countries, cultures and markets / Sicco Van Gelder
ISBN	978-013-29-4721-3
Imprint	London : Kogan Page, 2003
Call Number	HD69.B7 G315G
Physical	xii, 260 p. : illustrations
Subject	Brand name products--Planning
Subject	Branding (Marketing)
Subject	Brand name products--Management
Subject	Export marketing

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