Display Bibliograpic Detail

Marc Display : E-mail record :

Cover

Title	The Strategy of global branding and brand equity / Alvin Lee ... [et al]
ISBN	978-041-57-4911-4
Imprint	New York, NY : Routledge, 2015
Call Number	HF5415.1255 S898
Physical	xviii, 221 p. : illustrations
Subject	Branding (Marketing)
Subject	Product management
Subject	Brand name products
Coorperative Author	Lee, Alvin
Coorperative Author	Yang, Jinchao
Coorperative Author	Mizerski, Richard
Coorperative Author	Lambert, Claire

This record not been tagged

You can interact and use many feature after login ::

Relate Records
Subject [Branding (Marketing)]

Subject [Product management]

Subject [Brand name products]

BibComment

Never been commented

Comment this record

Bib

46223

JavaScript must be enabled in order for you to use Google Maps.

Center of Academic Resource Thai-Nichi Institute of Technology 1771/1, E Building, Fl. 2, Pattanakarn Rd, Suan Luang, Bangkok, 10250, THAILAND

Tel. 02-7632625-6 | E-mail: library@tni.ac.th | Website: http://library.tni.ac.th