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Author	Malone, Chris
Title	The human brand : How we relate to people, products, and companies / Chris Malone, Susan T. Fiske
ISBN	978-111-86-1131-9
Imprint	San Francisco : Jossey-Bass, 2013
Call Number	HF5415.32 M36H
Edition	5th ed.
Physical	211 p.
Note	Includes index
Subject	Consumer behavior
Subject	Marketing--Psychological aspects

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