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Author	Blakeman, Robyn
Title	Integrated marketing communication : creative strategyfrom idea to implementation / Robyn Blakeman
ISBN	978-144-22-2122-2
Imprint	Lanham, Md. : Rowman & Littlefield Publishers, 2015
Call Number	HF5415.123 B557I
Edition	2nd ed.
Physical	xii, 325 p. : illustrations
Subject	Communication in marketing

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