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Title	Advanced database marketing : innovative methodologies and applications for managing customer relationships / [edited] by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.
ISBN	978-140-94-4461-9
Imprint	Burlington, VT : Gower, 2013
Call Number	HF5415.126 A377
Physical	xx, 324 p.
Subject	Database marketing
Subject	Consumer profiling
Subject	Customer relations
Coorperative Author	Coussement, Kristof, edited
Coorperative Author	Bock, Koen W. de, edited
Coorperative Author	Neslin, Scott A., edited

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