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Author	Witt, Gregg L.
Title	The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt
ISBN	978-074-94-8248-0
Imprint	New York, NY : Kogan Page Limited, 2018
Call Number	HF5415.1255 W827G
Physical	xviii, 235 p. : ill.
Subject	Branding (Marketing) 0--Consumer behavior
Coorperative Author	Baird, Derek E.

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