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 Author  McDonald, Malcolm
 Title 
Marketing plan : how to prepare them, how to use them / Malcolm McDonald
 ISBN  978-075-06-8386-9
 Imprint  Oxford : Heineman professional pub, 2007
 Call Number  HF5415.13 M353M
 Edition  6th ed.
 Physical  xi, 675 p : ill.
 Subject  Marketing--Management
 Subject  Marketing--Planning
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  Barcode: 200703318
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