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LEADER 01174nam 2200277 a 4500
001 17036
003 ULIBM
008 030417s2003 caua sb 001 0 eng
020 ^a9780071413633
050 ^aHG4028.C4 L573M 2003
100 ^aJames D. Lenskold
245 ^aMarketing ROI:the path to campaign , customer , and corporate profitability /James D. Lenskold
260 ^aNew York : McGraw - Hill, 2003
300 ^axiv , 268 p. :^bill
500 ^aIncludes bibliographical references and index
650 ^aCapital investments -- EvaluationRate of returnProfit
913 ^aImported by ULIBM Administrator
945 ^p0^l0^i200903424
949 ^aImport form external file by ULIBM system

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17036

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