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LEADER 00000nam 2200000uu 4500
001 42589
003 ULIBM
008 150324s20129999eng 000 0 eng d
020 ^a9780749465155
050 ^aHD69.B7^bK17N
100 1 ^aKapferer, Jean-Noel
245 14 ^aThe new strategic brand management:^badvanced insights and strategic thinking /^cJean-NoelKapferer
250 ^a5th ed.
260 ^aLondon :^bKogan Page,^c2012
300 ^axviii, 492 p. :^bill
504 ^aIncludes bibliographical references and index
650 0 ^aBrand name products^xManagement
945 ^p2401^l0^i201403626
999 ^aRodjaney

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