LEADER 00000nam 2200000uu 4500 |
001 42596 |
003 ULIBM |
008 150324s20129999eng 000 0 eng d |
020 ^a9780749464912
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050 00 ^aHD9999.L852^bK37L
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100 1 ^aKapferer, Jean-Noel.
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245 14 ^aThe luxury strategy :^bbreak the rules of marketing tobuild luxury brands /^cJean-Noël Kapferer and VincentBastien.
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250 ^a2nd ed.
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260 ^aPhiladelphia :^bKogan Page,^c2012.
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300 ^axi, 395 p. :^bill.
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504 ^aIncludes bibliographical references (p. [377]-381) andindex.
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650 0 ^aLuxuries^xMarketing.
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650 0 ^aLuxury goods industry.
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650 0 ^aProduct management.
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700 1 ^aBastien, Vincent.
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945 ^p2099^l0^i201403634 |
999 ^aRodjaney
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