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LEADER 00000nam 2200000uu 4500
001 42684
003 ULIBM
008 150408s20149999eng 000 0 eng d
020 ^a9780749472467
050 00 ^aHF5438.5^bM85P
100 1 ^aMullin, Roddy
245 10 ^aPromotional marketing :^bhow to create, implement & integrate campaigns that really work /^cRoddy Mullin
250 ^a6th ed.
260 ^aPhiladelphia :^bKogan Page,^c2014
300 ^axxi, 265 p. :^billustrations
504 ^aIncludes bibliographical references and index
650 0 ^aSales promotion
650 0 ^aMarketing
945 ^p1304^l0^i201403773
999 ^aRodjaney

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