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LEADER 00000nam 2200000uu 4500
001 43198
003 ULIBM
008 150527s19879999eng 000 0 eng d
020 ^a0070511918
050 0 ^aHF5415^bR325M
100 1 ^aRapp, Stan
245 10 ^aMaxiMarketing :^bthe new direction in advertising,promotion, and marketing strategy /^cStan Rapp and ThomasL. Collins
260 ^aNew York :^bMcGraw-Hill,^c1987
300 ^ax, 278 p. :^bill.
650 0 ^aMarketing
650 0 ^aAdvertising
650 0 ^aSales promotion
653 ^aMarketing
653 ^aAdvertising
700 1 ^aCollins, Thomas L.
945 ^p380^l0^i201404554
999 ^aRodjaney

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43198

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