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 Searching Author Bock, Koen W. de, edited

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 Title 
Advanced database marketing : innovative methodologies and applications for managing customer relationships / [edited] by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.
 ISBN  978-140-94-4461-9
 Imprint  Burlington, VT : Gower, 2013
 Call Number  HF5415.126 A377
 Physical  xx, 324 p.
 Subject  Database marketing
 Subject  Consumer profiling
 Subject  Customer relations
 Coorperative Author  Coussement, Kristof, edited
 Coorperative Author  Bock, Koen W. de, edited
 Coorperative Author  Neslin, Scott A., edited
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HF5415.126 A377 2013  
  Barcode: 201604670
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