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Found 1 record(s) Searching Author Bock, Koen W. de, edited |
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Display result, found 1 Bibliographic |
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Title |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / [edited] by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. | ISBN |
978-140-94-4461-9
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Burlington, VT : Gower, 2013 | Call Number |
HF5415.126 A377 | Physical |
xx, 324 p. | Subject |
Database marketing | Subject |
Consumer profiling | Subject |
Customer relations | Coorperative Author |
Coussement, Kristof, edited | Coorperative Author |
Bock, Koen W. de, edited | Coorperative Author |
Neslin, Scott A., edited |
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1. |
 English General Books | HF5415.126 A377 2013 Barcode: 201604670 | General Books | On Shelf Request | [Displaying 1/1 ] |
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