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 Author  Percy, Larry
 Title 
Strategic integrated marketing communications / Larry Percy
 ISBN  978-036-77-7062-4
 Imprint  Abingdon, Oxon : Routledge, 2023
 Call Number  HF5415.123 P431S
 Edition  4th ed.
 Physical  xiv, 303 p. : ill
 Subject  Communication in marketing 0--Strategic planning
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1. English General Books
English General Books 		HF5415.123 P431S 2023  
  Barcode: 202300078 		General Books On Shelf
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