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Author	Sarin, Sharad
Title	Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin
ISBN	978-935-15-0551-8
Imprint	Thousand Oaks : SAGE, 2016
Call Number	HF5415.1255 S245S
Edition	2nd ed.
Physical	xxiv, 301 p. : illustrations
Subject	Branding (Marketing)
Subject	Brand name products--Management
Subject	Product management
Subject	Branding (Marketing)--India
Subject	Brand name products--India--Management
Subject	Product management--India
Subject	Industrial marketing

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