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Author	Tsiptsis, Konstantinos
Title	Data mining techniques in CRM : inside customersegmentation / Konstantinos Tsiptsis, AntoniosChorianopoulos
ISBN	978-047-07-4397-3
Imprint	Chichester, West Sussex, U.K. : Wiley, 2009
Call Number	HF5415.5 T836D 2009
Physical	xi, 357 p. : ill.
Subject	Customer relations--Management--Data processing
Subject	Customer relations--Management
Subject	Data mining
Coorperative Author	Chorianopoulos, Antonios

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