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Author	George Edward Belch
Title	Advertising and promotion:an integrated marketing communications perspective /George Edward Belch
ISBN	978-007-13-1440-4
Imprint	Boston : McGraw-Hill, 2010
Call Number	HF5823 B387A 2012
Edition	9th ed
Physical	769 p. :
Note	Includes index
Subject	AdvertisingSales promotionCommunication in marketing

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