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Author	Philip Kotler
Title	Marketing management /Philip Kotler
ISBN	978-013-01-5684-6
Imprint	Upper Saddle River , N.J. : Prentice Hall, 2000
Call Number	HF5415.13 K87 2000
Edition	5th ed
Physical	xxxii , 718 p. : col.ill
Note	Includes bibliographical references and index
Subject	Marketing -- Management

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