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Author	Philip Kotler
Title	Marketing management:analysis,planning,implementation and control /Philip Kotler
ISBN	978-013-09-8005-2
Imprint	Englewood,Cliffs,N.J. : Prentice Hall, 1994
Call Number	HF5415.3 K87M 1994
Edition	8th ed
Physical	xxix,801 p. : ill(some col.)
Note	Includes bibliographical references and index
Subject	Marketing -- Management

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