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Author	Perreault, William D.
Title	Essentials of marketing : a global managerial approach / William D. Perreault
ISBN	978-007-29-3589-9
Imprint	Boston : McGraw - Hill, 2006
Call Number	HF5415 P455E
Edition	10th ed.
Physical	638 p : ill. + CD-ROM
Subject	Marketing

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