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Title	The Strategy of global branding and brand equity / Alvin Lee ... [et al]
ISBN	978-041-57-4911-4
Imprint	New York, NY : Routledge, 2015
Call Number	HF5415.1255 S898
Physical	xviii, 221 p. : illustrations
Subject	Branding (Marketing)
Subject	Product management
Subject	Brand name products
Coorperative Author	Lee, Alvin
Coorperative Author	Yang, Jinchao
Coorperative Author	Mizerski, Richard
Coorperative Author	Lambert, Claire

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